Uber has made a significant move in the transportation sector by launching its first water-based service in India, specifically on the scenic Dal Lake in Srinagar, Kashmir. This marks Uber's first water transport service in Asia, following similar initiatives in European cities like Venice. The service, known as Uber Shikara, allows tourists to pre-book rides on the traditional wooden boats, known as shikaras, through the Uber app. This initiative is part of Uber's strategy to blend modern technology with traditional experiences, aiming to boost tourism in the picturesque region of Kashmir.

The Uber Shikara service was officially launched on December 2, 2024, and is available for a limited period. It allows tourists to book rides 12 hours to 15 days in advance, with each ride accommodating up to four passengers for a one-hour duration. The rides operate from Shikara Ghat No 16 on Dal Lake, between 10 a.m. and 5 p.m. daily. Notably, Uber has decided not to charge any fees on these rides, allowing the full fare to go directly to the shikara operators, thereby creating additional economic opportunities for grassroots tourism workers in Jammu and Kashmir.

Prabhjeet Singh, President of Uber India and South Asia, expressed pride in this initiative, stating that it is a humble attempt to combine technology and tradition to provide a seamless experience for travelers. The service is expected to enhance accessibility and uplift tourism in the breathtaking landscape of Kashmir. The launch comes at a time when Srinagar is preparing for the busy winter holiday season, offering travelers a unique way to experience the scenic beauty of Dal Lake.

The introduction of Uber Shikara is seen as a revolutionary step in the local tourism sector, providing a more accessible and comfortable experience for both domestic and international tourists. It eliminates the need for negotiations or language barriers often encountered in traditional shikara bookings. The service is expected to significantly boost tourism in Srinagar, especially among international visitors unfamiliar with the traditional booking processes associated with shikara rides.

Uber has initially onboarded a fleet of seven shikaras, with plans to expand based on demand. The company has also introduced trip insurance for all Uber Shikara rides, ensuring that every journey offers travelers complete peace of mind. This initiative is expected to be a game-changer for the shikara operators, as it will streamline bookings and eliminate the bargaining culture that has traditionally been a part of the experience.

The launch of Uber Shikara is a testament to Uber's commitment to diversifying its portfolio and offering transportation services in new, innovative ways. It reflects the growing interest in India as a key destination for global travelers and may inspire Uber to expand the service to other popular tourist spots across the country. The success of this service could pave the way for Uber's expansion into other forms of local transport in India, transforming the way tourists explore the country's diverse cultural and natural attractions.